As a wholesale agent of Suguna, you will benefit from the strength of Suguna’s network across India. Suguna has over 150 regional offices and branches across 11 states in India. You will have one point of contact with your nearest branch office, who will take care of servicing all your requirements.
As a wholesale agent of Suguna, you will benefit from the strength of Suguna’s network across India. Suguna has over 150 branches across 11 states in India. You will have one point of contact with your nearest branch office, who will take care of servicing all your requirements.
Suguna operates a fair and transparent system of pricing based on supply and demand. The ex-farm rates are published everyday in the vernacular dailies in most regions. The ex-farm rate is communicated to the agents in a timely manner, which enables you to place your order in an efficient manner. The confirmed order is processed through our ERP integrated systems. The ERP selects the farm closest to the agent’s location which has birds of the required mean age and weight ready for lifting. Once the order is confirmed, an indent will be released to the agent through the ERP, with details of pick up. Suguna line staff will supervise the lifting, monitoring the weight and condition of the birds.
Suguna has a strong marketing plan which is implemented nationally across various media. Suguna Chicken shop sign boards are an innovation by Suguna in the early years which is continued strongly to date. All exclusive Suguna Chicken retailers are entitled to receive a Suguna Chicken sign board on recommendation of their wholesale agent. Besides, this, wall paintings, shop paintings, aprons, T-shirts, posters, banners and price boards are some of the promotional materials distributed to retailers from time to time. Suguna retailer meetings are also held across regions to educate the retailers on hygienic poultry practices.
Suguna also has volume based incentive programs for wholesale agents by way of membership to the Premium Club. Based on the strength of their association with Suguna by way of consistent orders, large volumes and good payment history, members receive benefits ranging from foreign or domestic tours, to mobile phones, visiting cards and cash rebates.
If you are experienced in the poultry industry with a strong retailer base and good payment history, you can become a Suguna wholesale agent and prosper with us.
Know us better by looking at some of our facts.
Learn more about our network and see how you can benefit from a successful relationship with Suguna.